San Clemente Times

New Business
Southern Roots
638 Camino de los Mares, Suite 230
949.481.3499
www.southernrootsoc.com

 

Cheryl Hoss, the owner of Southern Roots, prepares a client. Photo: Eric Heinz
Cheryl Hoss, the owner of Southern Roots, prepares a client. Photo: Eric Heinz

A salon with an ocean view has Southern Roots owner and stylist Cheryl Hoss excited for what the future will bring.
“Our staff is highly trained in all aspects of hair while focusing on continuing education to stay on top of the latest trends of cuts, color techniques like balayage and color melts, extensions and smoothing treatments,” Hoss said.
Hoss said waxing and facial services will also be available soon. She said highlights, full weaves, Brazilian blowouts and various other hair stylings are offered at the salon for men and women.
Hoss has been in the hairstyling industry since she was 18 years old. Following the death of her husband, Hoss said she moved to San Clemente to be closer to his family 10 years ago.
The name of the business is a play-on words, but also a metaphor of Hoss’ upbringing.
“I’m from Texas, born and raised, moved out to California in 1989, but it’s basically about Southern California,” Hoss said.
All of the employees at Southern Roots were working at the previous salon that operated in the same location.
“We’re looking for more stylists,” Hoss said, adding there are 11 chairs in the salon. “I want to really focus on making people look their best.”
The business opened on April 1, 2017.

 


Coming Soon
HomeGoods
550 Camino de Estrella, Suite A
www.homegoods.com

A sign outside a storefront at the Estrella Plaza states HomeGoods is coming soon. Photo: Eric Heinz
A sign outside a storefront at the Estrella Plaza states HomeGoods is coming soon. Photo: Eric Heinz

A bright pink sign outside a storefront of the Estrella Plaza shopping center announced HomeGoods, a home decoration and supply store, will fill out the remaining space of the shopping center. HomeGoods is part of T.J .Maxx, which also has a location in the Estrella Plaza. Details of when the store will be open have not yet been announced, per the business’ media website.  The city of San Clemente approved permits for the signage and the renovation of the location on Oct. 5.

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