By Jim Shilander
The North Beach Community Association, a group of residents, business owners and others in the area, have come up with a vision and slogan for the area, which they hope will set the area apart from others in San Clemente as the area develops.
At the group’s meeting last Thursday, members disclosed the final result of work to develop both a slogan and vision statement. The vision statement reads: “Historic North Beach is a vibrant village community built around the local art, music and surf culture.” The slogan for the area, which may appear on future signage there, reads “Enjoy North Beach. An easy place to be.”
The group is also designing a logo that will also be used in signage.
The next major step for the area may well be an announcement of the new plans for the Miramar Theater and bowling alley. City Council member Jim Evert, who attended the meeting, indicated an announcement from owner Marc Spizzirri could come within the next few months, in terms of what he plans to do with the property.
The group is also planning to hold a number of events to attract people to the area.