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Ian Foulke displays samples of Electric’s products. The business celebrated its 15th anniversary this year. Photo: Eric Heinz
Ian Foulke displays samples of Electric’s products. The business celebrated its 15th anniversary this year. Photo: Eric Heinz

New Feature, Anniversary

Electric

1001 Calle Amencer

1.800.958.6556

www.electriccalifornia.com

San Clemente’s Electric, an eyewear company for style and utility, recently opened a showroom for people to explore the company’s products.

“It’s a really cool way for people to come and look around and shop,” Ian Foulke, director of demand creation for Electric, said. “We don’t have it open during certain times of the year, but we have it open for special events, like when we hosted movie premiers during Hurley Pro.”

The showroom is also optimal for events and debuting a product, Foulke said.

Electric was founded in 2000 and has been in San Clemente for 15 years.

“Our brand is style that performs, the idea that we have a lifestyle look, a little more fashion-forward,” Foulke said. “All of our acetate products are made by hand and made with high-quality optical health through melanin lens, a unit that has been put into polycarbonate lenses.”

Foulke has been with Electric for two years and said he joined the company after meeting with its executives and the people who work there.

“Eyewear is such an important part of saying who we are without really saying anything,” Foulke said. “You put on a pair of frames and it kind of sets the tone for your day. When you look at someone in the eyes, it says a lot about their personality. For me, it was always an expressive tool.”

Products of Electric are also available for purchase at other San Clemente retailers.

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