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Jim Eckel, president of Financial Advisors, recently developed a website that allows his 25 years of networking experience to connect advisers to each other as well as clients.
The product directs interested parties to insurance, investment, real estate, loan and tax advisers. Currently there is no charge to be listed on the website, and Eckel is networking with professionals in order to grow the site’s presence. Once the website retains a “critical mass” of profiles and web hits, there may be a fee or opportunities to host advertising, Eckel said.
“These people are all test driving this website,” Eckel said. “The problem with directories sometimes is they want you to pay up front, but it hasn’t been proven to be effective yet. So I thought, let’s not charge at first and then when they get some referrals, I’ll let them decide if my site has value.”
The system will also track web data for each adviser, such as site hits and searches. Eckel said he hopes to develop the network to reach advisers nationally.
“There’s nothing out there that allows people to find information on specific advisers,” Eckel said. “What my site creates is a way for (realtors) to work with tax advisers, so it’s an approach for the consumer to give referrals to professionals but also for the advisers to give referrals to each other.”
Eckel said the objective of giving professionals and consumers the chance to refer each other will help grow the network’s credibility.
He said once his website hits that critical mass, he will hire a company to certify advisers on the website, in the same way that Facebook and Twitter authenticate popular accounts.
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