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New Business, New Ownership

(L to R): Bill St. Clair, director of Luxe Travel Club; Christina and Stuart Proctor, owners of San Clemente Florist and Gifts; and Craig Carter, president of Luxe Travel Club. Photo: Eric Heinz
(L to R): Bill St. Clair, director of Luxe Travel Club; Christina and Stuart Proctor, owners of San Clemente Florist and Gifts; and Craig Carter, president of Luxe Travel Club. Photo: Eric Heinz

Luxe Travel Club


As a way to provide families with all-inclusive vacation options, Luxe Travel Club will host an informational event at 6:30 p.m. on April 21 at the San Clemente Florist and Gifts, at 168 Avenida Del Mar.

“Luxe Travel is able to provide amenities, great rates and the affordable pricing on travel products all around the world,” said Bill St. Clair, director of Luxe Travel Club. “Our vision is to bring interesting vendors and experts from vacation destinations here to San Clemente to educate and enlighten the local community.”

Some of the big markets that Luxe is looking at are European river cruises, which St. Clair said helps vacationers unpack one time and their accommodations are always with them.

“There are a lot of different players out there, and what Luxe does is kind of sift through all the noise and really hones in on the best value,” Craig Carter, president of Luxe Travel Club, said. “It might not be the least expensive, depending on the season, but you’ll get the best quality.”

There is no cost to join the club, and people who join will receive invitations to presentations on vacations. The representatives said for each booking a portion of the revenue will be donated to local San Clemente youth athletic programs.

“The product that we’ll be presenting on the 21st is about all-inclusive packages,” St. Clair said.

Representatives from Scenic Luxury Cruises & Tours will be at the April 21 event to promote the first idea of the packages, but Luxe representatives said they hope to expand into other adventurous vacations for families, such as safaris.

“We’ll meet with the families and find the best fit for them,” St. Clair said. “It could take a good week, going back and forth presenting the vacation.”

The idea is to be able to get everyone in the family, from grandparents to newborns, to have a great experience on the vacation, the representatives said.

“We’re trying to create a unique experience and a memory for families to pass on to generations forever,” Craig said.

San Clemente Florist and Gifts

Christina Proctor and her husband, Stewart, recently purchased San Clemente Florist and Gifts and are working in tandem with Luxe Travel Club get off the ground in San Clemente.

The business will host a grand re-opening ribbon cutting from 5 p.m. to 7:30 p.m. on April 22.

The Proctors relocated to the United States from Scotland 17 years ago. Stuart is the coach of the San Clemente High School rugby team.

The floral shop has a gift boutique in the front and a floral arrangement studio in the back.

“Both parts of the business have been given a facelift since we took over in late November,” Stuart said.

He said by hosting the Luxe event, he hopes to create a bit of good “business synergy” in San Clemente.

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