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Missy White started as a pop-up business that sold S’well bottles and assorted upscale party items and gifts two and a half years ago. White opened her first brick-and-mortar location on Monday at 220 Avenida Del Mar. Photo: Eric Heinz

New Business
220 Avenida Del Mar

Offering a wide array of upscale party items, cards, S’well water bottles and more, Missy’s is now in a permanent location on Avenida Del Mar.

Missy’s started two and a half years ago out of Missy White’s home when she started selling S’well bottles. The water bottles keep drinks cold for 24 hours and hot drinks hot for 12 hours.

The business is owned by Missy White, and her husband, Paul, helped her with the grand opening, which took place Monday.

White said she became interested in retail through her own enjoyment of searching for new products.

“I was shopping a lot, and I decided to start traveling and finding items for other people,” Missy said. “I’ve been in retail my whole life. I love finding fun and unique things.”

Missy said she was a sales representative for Billabong and was a manager at a Nordstrom’s. She said she’s sold more than 4,000 S’well bottles in the last two years.

“Eventually I’d like to start ‘hydration stations’ at the schools. So the school would sell 250 S’well bottles and that would give us the money to install the system,” White said. “That’s a little bit down the road, but it is a program we’d like to give back to the community.”

Items can be ordered on the business’s website. White’s also designs parties for people.

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