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213 Calle Serena
Cofounders Philippe Zarif and Mehr Alejandro conceptualized their designs for reused clothing products about 18 months ago and started implementing their business in January.
They started doing bespoke and then moved into larger-scale sales.
All products, they said, are made from found or reclaimed materials.
“We build relationships with different brands and find their fabrics they’re not using anymore, then go to thrift shops and hunt for whatever we can find,” Zarif said. “We might dye them or do surface design.”
The two of them said they were always “secondhand shoppers,” which gave them the insight of where to find the best unused or repurposed materials.
“The idea is to sort of disrupt the fast fashion model—those who steal the high-fashion trends and bring them to market quick and make a bunch of product,” Alejandro said. “What they don’t sell goes into the landfills.”
He said when the cost of living is going up but the cost of some clothing goes down, it stands to reason the quality of fast fashion sinks with it.
“We want to build something that lasts a long time,” Zarif said.
Since Zarif and Alejandro only have themselves and a couple employees, custom bespoke clothing from Mulch California can take about two weeks from the time of fitting to product completion.
A few professional athletes and entertainers have contacted Mulch for their custom clothing.