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Oui Boutique owners (L to R): Shawna and Kurt Rose pose in their shop on Avenida Pico. Photo: Eric Heinz

By Eric  Heinz 

New Business

Oui Botique

415 E. Avenida Pico


Shawna Rose, owner of Oui Boutique, opened shop on Aug. 25 and has been helping people find their style ever since.

“I’ve been working with my mom for 12 years,” Shawna said. “She’s been in the (clothing) business for 30 years and started in La Jolla. We opened in Temecula and had been there for five years.”

Her fiancé, Kurt Rose, was in between jobs and decided to join Shawna in her business endeavor.

“We invested all the money we had into the store,” she said. “We couldn’t afford to open a typical boutique, so we were doing an outdoor market for four months. In that time, we raised enough capital to open.”

The boutique touts an assortment of clothing that caters to all ages. Bohemian and anthropological aspects set the theme of the boutique.

She said she chose San Clemente so she would be far enough as to not be in direct competition with her mother, but after finding the commercial space, she said she was called to the location.

“We would pull off the freeway and make sure the store was still available,” Shawna said. “We would say ‘Hi, store, we’re coming for you.’”

Store hours can be found on the business’ website. They are now

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