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San Clemente Times

New Business
Hermosa Collars
More contact info coming soon

Hermosa Collars, a locally-owned premium dog collar and leash brand, recently launched its line of products that give back. Part of the sales from the collars will go to charities that support military veterans and ocean health.

“Summer and Tylor Gilbert, a husband-and-wife team, launched the brand after seeing the need for comfortable and durable collars for their 100-pound silver Labrador, Rio,” Summer said in a press release. “Hermosa Collars is more than a business to Tylor and me, it has become a passion project. For the first three years we had Rio, we could never find a collar that was functional, comfortable, durable and had unique designs.”

That prompted them to explore their new business venture.

Summer said in the press release that they were inspired by other organizations who use their means to support organizations.

“…We feel it’s our responsibility to do our part as well,” Tylor said.

Hermosa Collars offers a variety of colors and creative designs to complement canines. Prices range from $35 to $45. More information can be found online.


3553 Camino Mira Costa, Ste. C

San Clemente’s Family Hearing and Speech is now rebranding itself as HearingLife, which is part of its companywide identification efforts.

“We’re a network of individual private practices that are not really affiliated, working under a local identity,” said Brady Schwab, the sales director of the West Coast. “Patients were not aware all over the country about this. It’s really an opportunity for us to unify our brand and utilize patient care around the country.”

Under the HearingLife umbrella, the company is able to do screenings by appointment but primarily sells equipment for hearing augmentation, including some that have blue tooth technology.

“We’ve got a number of brands across the country that had developed in certain regions and some existing HearingLife stores were in business and rebranding under that umbrella,” Schwab said.

The business in San Clemente has been operating for the last 20 years, he said.

“The technology has never been better, the options have never been as broad; it’s really a great time to explore communicating better,” Schwab said.


Echelberger Group, Pacific Sotheby’s International Realty
302 N. El Camino Real, Ste. 214

Recently, the Echelberger Group announced it had joined Pacific Sotheby’s International Realty office in San Clemente.

Doug Echelberger, the lead agent of Echelberger Group and a lifetime San Clemente resident, has been in the real estate industry for nearly four decades. He comes from a family of real estate professionals, who for more than 21 years owned and operated a local brokerage, San Clemente Real Estate.

“We are pleased to welcome Doug Echelberger and Echelberger Group to our San Clemente office,” said Steve Games, CEO and managing partner of Pacific Sotheby’s International Realty, in a press release. “Their affiliation strengthens our company’s position as the premier real estate firm in the San Clemente market and their unrelenting work ethic, professionalism, integrity and entrepreneurial spirit are a seamless fit for our brand and the culture we have built at Pacific Sotheby’s International Realty.”

More than 20 years of experience has given Echelberger Group the edge in local knowledge and connections, the press release stated.

“The depth of knowledge we have accumulated over the years allows us to provide the highest level of service to our clients while staying true to our strong-rooted business ethics,” Echelberger said in the release. “Our affiliation with Pacific Sotheby’s International Realty will allow us to combine our local market expertise with the dominant global reach and marketing opportunities provided by the Sotheby’s International Realty brand, to ensure our clients’ success.”

Echelberger Group will be tapped into the Sotheby’s International Realty brand’s marketing, exclusive media partnerships and unique relationship with Sotheby’s auction house, the release stated.


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