Fred Swegles

By Fred Swegles

Who would guess that a modern office building in San Clemente once was the site of a vintage Ole Hanson-esque Richfield gas station with red-tile roof?

“Dad operated the Richfield station at 407 N. El Camino Real from 1947 through 1957,” former San Clemente resident Max Hurlbut recently wrote from his home in Washington state. “He and my mother also ran the Richfield at 1502 South El Camino from about 1955 to 1957. The dates overlap, as he moved from station to station, hiring me and other locals to keep things running at both.”

The town’s population was fewer than 2,000 in 1947. Hurlbut’s father, Max Sr., who died in 2002, had just moved his family to San Clemente from New Hampshire.

Young Max, now retired, wrote to me after reading my recent history piece about Highways 1 and 101 and a landmark 125-foot-tall tower and aircraft beacon that stood above Dana Point’s Richfield station from 1928 to 1971.

COMING TO TOWN

“My father, in 1947, wished to buy the Richfield tower gasoline station in Dana Point,” Max told me. “He had to settle for the one opposite the old City Hall in San Clemente—407 N. El Camino Real—and, later, the one at the south end.”

Max Sr.’s second Richfield station most recently operated as Top Tune. Today, it’s vacated, still standing at El Camino Real and Avenida Valencia.

Max Hurlbut’s sister, Robin, rides in San Clemente’s 1955 Fiesta Parade in the bed of her family’s Richfield float driven by Max Jr. Courtesy of Max Hurlbut

“One of Dad’s early employees was the late John Severson of surfing fame,” Max wrote. “We pumped gasoline, washed and greased cars, did tune-ups, repaired flats, etc.”

I snapped a photo of the office building and sent it to Max, also showing San Clemente’s old City Hall directly across the street at El Camino Real and Avenida Miramar.

“Looks exactly as it did when I left town 63 years ago,” Max wrote back. “The police station, as you’ll recall, was behind it, down in the gully. The building on the right side is where John Riley’s waffle shop stood. John Severson and I labored 12-hour days over two steaming hot sinks—for 35 cents an hour—washing waffle irons and plates. Worst job both of us ever had.”

DUBIOUS WELCOME

In 1947, when young Max was 8, the Hurlbuts arrived in town, welcomed by Officer Bruce Crego, notorious nationwide as “Red Ryder,” for the speed traps he set along Highway 101.

“He is a San Clemente legend,” Max wrote. “He did, in fact, single-handedly support the town treasury for a number of austere years.”

Max Hurlbut, around 1949, with his cocker spaniel Pudgy in front of their home at 162 Avenida Serra, San Clemente. Courtesy of Max Hurlbut

Crego pulled over the Hurlbuts’ 1946 Kaiser sedan as it hauled a small baggage trailer up El Camino Real’s hill out of North Beach. The offense? Going too slowly.

“He gave us a warning,” Max wrote.

Max the younger struck up a friendship with Crego, becoming a frequent ride-along companion “and probable nuisance,” as Max put it.

Bob Hope, America’s iconic comedian and radio/TV/movie star, “regularly barbed Red Ryder’s traffic citations” on his show, Max recalled. The celebrity had been one of Red Ryder’s victims.

Crego also was the San Clemente Police Department’s juvenile officer. Local youths would stalk him and prank him, such as on Halloween with water balloons (or worse).

If caught, Max confided, the culprits would spend the following week washing police cars and the city’s firetruck on Avenida Miramar.

“I was honored to give Bruce’s eulogy in May, 1973,” Max wrote.

INDUSTRIOUS KID

Growing up, Max worked all sorts of jobs.

“I and other kids hauled fish in our homemade wagons on the pier in the days albacore and barracuda could be hooked off its end,” he recalled. “These were the years in the late 1940s and early ’50s, when there were miles of open fields and beaches along the coast. Huge abalones were exposed on rocks at low tide. Lobsters were plentiful.”

A kid hauling fish from the end of the pier to a fisherman’s car might make 25 to 50 cents. One day, Max scored a whopping $5 tip from a fisherman famous on TV: pro wrestling’s flamboyant “Gorgeous George.”

Young Max also worked for a time at San Clemente’s Municipal Golf Course, mowing the fairways. After school, he ran the two Simplex carbon-arc movie projectors at Frank Maxie’s San Clemente Theatre, known today as the Miramar.

Mert Hackett, publisher of the San Clemente Sun, hired young Max as a printer’s devil (apprentice).

“I can still read upside down and backwards,” Max said.

Max Kent Hurlbut, as friends would remember him in fall 1960, leaving San Clemente for a career with LAPD. Courtesy of Max Hurlbut

WHAT TO DO?

He graduated from San Clemente Grammar School in 1953 and from Capistrano Union High School in 1957. His class of 38 seniors included future Orange County Sheriff Brad Gates. Young Max attended Orange Coast College and Long Beach State.

He supported himself working 12-hour shifts driving an ambulance. The pay: $7 per shift.

One day, he saw a Los Angeles Police Department employment ad, offering $489 a month for officers.

“I figured I could work a lot fewer hours and still go to school,” he said.

Little did he realize the new course his life would soon take. What other youth who ever grew up in San Clemente could match what would become Max Hurlbut’s domestic and international adventures?

Next week: Part II.

Fred Swegles is a longtime San Clemente resident with nearly five decades of reporting experience in the city. Fred can be reached at fswegles@picketfencemedia.com.

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comments (2)

  • Great piece! I look forward to part II.

  • Mert Hackett was mentioned as Publisher of the San Clemente Sun. Was that the same Mert Hackett that was Chief of the Volunteer Fire Dept, perhaps not at the time he was Publisher of the Sun but I recall a Mert Hackett as the Fire Chief in the late ’50’s and early ’60’s. I believe he lived on the 200 Block of Ave Rosa, too, if memory serves.

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