A new Hobie Surf Shop is coming to downtown SC
By Andrea Swayne
The empty storefront at 167 Avenida Del Mar, at the corner of Del Mar and Ola Vista in downtown San Clemente, will soon become home to a new Hobie Surf Shop.
Hobie General Manager Jake Schwaner, said interior demolition in the space is done and the company is currently going through the permitting process with the city.
“Plans are approved and we are waiting for the building permit,” Schwaner said. “If all goes well, we’re anticipating an early-June opening.”
The new store will incorporate features similar in style to the Dana Point store, Schwaner said, with fewer brands making up a higher quality selection—Patagonia, the company’s own brand and others not typically found in surf shops. The shop will also feature unique accessories for men, including hand-crafted artisanal accessories.
“The new store will be almost 3,000 square feet and designed similarly to our Dana Point store, with sustainable building products, wood floors, LED lighting and natural light from Solatubes,” Schwaner said.
The Hobie shop currently located at the top of Del Mar on El Camino Real will become the company’s second Tuvalu Home Environment store—the first being located in Laguna Beach—Laurie Alter’s coastal home furnishing and design center, featuring a full line of furniture, accessories and design services.
The smaller Hobie Surf Boutique just up Del Mar from the new Hobie store will continue to focus on swimwear, active wear and the girls’ and women’s surf market.
“Our goal is to bring an elevated shopping experience to the local community for both Hobie Surf Shop and Tuvalu,” said Schwaner. “As more and more discount shopping is opening up in San Clemente we feel consumer trends of the future will see customers looking for an authentic experience and genuine expert guidance on their purchasing decisions. Our goal is to satisfy their desire for innovation, quality and authenticity.”
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