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Letter: Sign Ordinance Will Restrict City’s Marketability

Staff by Staff
February 11, 2016 5:12AM
in Letters to the Editor, SOAPBOX
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SCSQUARED halfBy Kerry Sink, San Clemente

Regarding the freeway sign issues in last month’s council discussion is just hard to follow for me. Keeping drivers focused on the road makes perfect sense. What I can’t get past is that someone on council always seems to disagree with the height of any proposed new building sighting. Someone always says, “It will block the ocean view from the freeway.”

I remember when Rick Skillman had plans for the Ralph’s plaza, but it was deemed too high. Yet a bell tower is there now, exceeding the proposed height. And latest, a multi-use building was put on hold for these exact reasons. Note that it too was planned for a vacant lot across from the new Ralph’s.

In Santa Barbara, you need a smartphone to find your destination and it sucks. This city needs signs to take advantage of the constant delays in freeway traffic to welcome visitors as they pass through our lovely town, not having to be distracted by their smartphone to locate a restaurant or a mini shopping spree to break up their commute.

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