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SCSQUARED halfJake Schwaner, Dana Point                                      

Ole Hanson’s vision was a picturesque Spanish colony by the sea. Avenida Del Mar, or downtown, is really our main street. Traditionally main streets should represent a center for social, cultural and economic activity for the community. They tell us who we are and what we were. We don’t go to outlet malls or bland suburbs to learn about our past, explore our culture or discover our identity. Main streets are places of shared memory where the entire community still comes together to live, work and play.

The real corporate greed lies just north, perched on a hill with million-dollar ocean views—a premium outlet mall with every corporate name you can think of. From what I see, there is an over saturation of “outlet/discount” shopping going on. Really now, how much does a premier surf/beach community really need?

Hopefully Avenida Del Mar will attract small businesses that will take pride in improving their storefronts and offer innovative and unique products, not outlets for the surf industry and faceless corporations. Revitalizing main streets are proven to have a direct impact on the quality of life and provide a positive economic impact for the community.

It takes leadership and vision to build a strong downtown that has a vibrant, sustainable community that all the locals enjoy coming to, can be proud of and has a heartbeat that reflects the original vision of Ole Hanson.

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comments (3)

  • indeed main street has become full of false needs brought on by greed

    their entitlement and continued subsidization has brought about a incompetent and poorly ran business community that cant get by with out their hands on our tax payer dollars

  • The San Clemente small town feel of a beach community is history – dead. The Marblehead outlet mall, while far enough from Ave. Del Mar to have minimal effect on quaint feeling that once was San Clemente’s Main Street, it will likely put an economic squeeze out the small shop owners there. That and oppressively high rent will change the character of old town San Clemente as we have known it. But to me the the real bonehead move, the final nail in the coffin (make that a 20 penny nail) was to allow Sit ‘N Sleep to occupy the space on El Camino Real (PCH) at Del Mar. Their glarry white invasive intrusion into the small community ambiance is about as fitting and appropriate as the USC marching band at a funeral. Larry and Irwin, pack up your mattresses and leave town.

  • WHAT!?!?!?!?!?!? is this about a Sit n Sleep???? I’ve been in Tahoe for the last year, on my way home next month. There is a Sit n Sleep on the corner of Del Mar and El Camino??????? I’ve been trying to work through my emotions about coming home to see that horrendous Outlet Mall. I can’t imagine what’s become of Del Mar. I remember when they put in that Old Hollywood Video and the Starbucks; It was the beginning of the end.

comments (3)

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