SUPPORT THIS INDEPENDENT JOURNALISM
The article you’re about to read is from our reporters doing their important work — investigating, researching, and writing their stories. We want to provide informative and inspirational stories that connect you to the people, issues and opportunities within our community. Journalism requires lots of resources. Today, our business model has been interrupted by the pandemic; the vast majority of our advertisers’ businesses have been impacted. That’s why the SC Times is now turning to you for financial support. Learn more about our new Insider’s program here. Thank you.

Jim Smith, San Clemente

I saw that the Transportation Corridor Agencies (TCA) just spent $114,780 for a telephone and online survey that concluded South Orange County traffic on Interstate 5 is congested and needs to be fixed. They are using this public relations effort to support their goal of extending Toll Road 241 through the middle of San Clemente.

It seems odd they decided to call people while the I-5 was undergoing major construction in San Clemente. Of course the traffic is bad; there’s a $230 million, three-year project going on to try and fix it! I went to the website of the research company the TCA paid (SmithJohnson) and found they also have an odd perspective on telephone surveys. On the company’s homepage, it says the following: “Do telephone surveys still work?” The answer is a qualified “Yes,” but things are changing fast, and it may not always be the best way to spend your research dollars.

Given this inconsistency, I’m not surprised that Mayor Kathy Ward wonders how genuine the whole TCA campaign is. It’s also another reason to support a proposed ballot initiative to find out what residents think about a toll road coming through our town. Please contact City Council and let them know you want this issue on the next ballot.

BECOME AN INSIDER TODAY
Trustworthy, accurate and reliable local news stories are more important now than ever. Support our newsroom by making a contribution and becoming a subscribing member today.

About The Author Staff

comments (0)

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>