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PAMELA ROTH, San Clemente

A traditional gas station/car wash/convenience store, such as the type currently proposed by Cypress for the La Pata/Vista Hermosa corner, would have a terrible and negative impact on the quality of life in nearby neighborhoods.

The primary reason this proposal is the city’s front-runner is CBRE’s poor marketing materials, which accompanied their MLS listing. These marketing materials barely mentioned Talega, and did not list its strong demographic.

Likewise, the Vista Hermosa Sports Park next to the lot, and the number of teams, players and visitors who visit this complex, were inadequately described. 

If the city reopened the proposal process with a more sophisticated, aggressive listing agent, not CBRE, San Clemente would see better proposals coming in. CBRE did a shoddy job, and San Clemente deserves better.

An attractive and forward-thinking charging station, paired with a cafe/winery, would be a far superior choice for this corner and would bring in the same, if not more, revenue. 

City council, reopen the proposal process. We can do better things with this corner.

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