SUPPORT THIS INDEPENDENT JOURNALISM
The article you’re about to read is from our reporters doing their important work — investigating, researching, and writing their stories. We want to provide informative and inspirational stories that connect you to the people, issues and opportunities within our community. Journalism requires lots of resources. Today, our business model has been interrupted by the pandemic; the vast majority of our advertisers’ businesses have been impacted. That’s why the SC Times is now turning to you for financial support. Learn more about our new Insider’s program here. Thank you.

PAMELA ROTH, San Clemente

A traditional gas station/car wash/convenience store, such as the type currently proposed by Cypress for the La Pata/Vista Hermosa corner, would have a terrible and negative impact on the quality of life in nearby neighborhoods.

The primary reason this proposal is the city’s front-runner is CBRE’s poor marketing materials, which accompanied their MLS listing. These marketing materials barely mentioned Talega, and did not list its strong demographic.

Likewise, the Vista Hermosa Sports Park next to the lot, and the number of teams, players and visitors who visit this complex, were inadequately described. 

If the city reopened the proposal process with a more sophisticated, aggressive listing agent, not CBRE, San Clemente would see better proposals coming in. CBRE did a shoddy job, and San Clemente deserves better.

An attractive and forward-thinking charging station, paired with a cafe/winery, would be a far superior choice for this corner and would bring in the same, if not more, revenue. 

City council, reopen the proposal process. We can do better things with this corner.

BECOME AN INSIDER TODAY
Trustworthy, accurate and reliable local news stories are more important now than ever. Support our newsroom by making a contribution and becoming a subscribing member today.

About The Author Staff