• Support
  • Advertise
  • Locations
  • Contact
Saturday, September 30, 2023
No Result
View All Result
NEWSLETTERS
San Clemente Times
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Home Improvement Guide 2023
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
    • WSL Rip Curl Guide 2023
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Home Improvement Guide 2023
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
    • WSL Rip Curl Guide 2023
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who
No Result
View All Result
San Clemente Times
No Result
View All Result

Rip Curl Sets Up New HQ in San Clemente

Staff by Staff
December 10, 2020 4:15AM
in EYE ON SC, News Headlines, SC SURF, Surf Headlines
Rip Curl Sets Up New HQ in San Clemente

Rip Curl USA is now closer to its roots at Trestles, as company president Dylan Slater and the rest of the team have relocated their headquarters to San Clemente. Photo: Shawn Raymundo

0
SHARES
Share on FacebookShare on Twitter

By Shawn Raymundo

Rip Curl’s roots run deep into San Clemente, as it is home to the surf brand’s flagship shop at Lower Trestles. Even the name “Trestles” is featured on the company’s original wetsuit logo. So, it was only fitting that Rip Curl would eventually bring its base of operations to town.

“We were previously based in Costa Mesa for roughly the last 15 years, and I think deep down we’ve always had a deep connection with San Clemente,” said Dylan Slater, president of Rip Curl USA. He added, “Naturally, we always had ambitions to make it back here.”

Over the past few months, the company has been relocating its headquarters from Costa Mesa to San Clemente, within the Rancho San Clemente Business Park, becoming neighbors with Stance Socks.

The decision to move, Slater said, came about as the company was remodeling the flagship store at Trestles. When it reopened in May, the company wanted to use that opportunity to be closer to the original shop.

“For us, it was being closer to our core customers, being closer to the roots of our brand,” Slater said when asked what went behind the decision to move to San Clemente, adding that it also meant driving “future creativity of the brand in this environment and being closer to the surf.”

Slater explained that the moving process, which began in September, has been slow because of COVID-19 restrictions. Even as of this month, he said, the building, which the company acquired from Stance, hasn’t been fully occupied.

The offices, he said, are set to house the company’s North American headquarters, comprising executives, products, retail, sales, marketing, operations and finance.

“It’s all based here in this headquarters,” Slater said.

Rip Curl USA is now closer to its roots at Trestles, as company president Dylan Slater and the rest of the team have relocated their headquarters to San Clemente. Photo: Shawn Raymundo

While searching for the new offices, Slater said, the company had always intended to stay within Orange County, but the ongoing pandemic certainly brought about some challenges.

“We had to be open-minded to all different options,” he said. “That ranged from staying close to where we were before to all the way down here. And the goal was to find the perfect place here in San Clemente, which I feel like we did, but we certainly had to be open-minded.”

That opportunity came when the company learned Stance was no longer going to be using the space. 

“It was almost an opportunity too good to be true,” he said, before expressing gratitude toward the San Clemente-based socks company. “I’d like to thank Stance for their partnerships and making this happen.”

The company’s move, Slater said, could open up employment opportunities in town and in South Orange County, as Rip Curl is “always on the lookout for key talent” and “talented individuals.”

“We’re always looking to recruit and develop key talent, and I think, yeah, being in San Clemente, having a strong understanding of our brand, what we’re trying to achieve, opens up opportunities for positions we’re looking to fill,” he said.

Slater also noted that while San Clemente is already a default location for many of its global surfers when they’re traveling, it’s safe to say that those professionals’ presence will likely be felt and spotted by the local surf community.

s to what the move will mean for the community as a whole, Slater said Rip Curl intends to engage with the town “on a deep level.”

“We’ll be looking to engage with the local community in various initiatives where we give back,” he said. “I think in terms of what else that they can expect, again, this is a long-term move, where we’re reconnecting with our long-term roots. I think the goal here is forever.”

SR_1Shawn Raymundo
Shawn Raymundo is the city editor for the San Clemente Times. He graduated from Arizona State University with a bachelor’s degree in Global Studies. Before joining Picket Fence Media, he worked as the government accountability reporter for the Pacific Daily News in the U.S. territory of Guam. Follow him on Twitter @ShawnzyTsunami and follow San Clemente Times @SCTimesNews.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Tags: FeaturedLocal BusinessLower Trestlesnew businessOrange CountyRip CurlRip Curl USASan ClementeStanceStance Sockssurfsurf communitySurf ShopsurfingTrestles
ShareTweetPin
Staff

Staff

Related Posts

Dana Wharf Whale Report: Rare Sightings of Bryde’s Whales and Guadalupe Fur Seals Highlight Whale Watching Trips

Dana Wharf Whale Report: Rare Sightings of Bryde’s Whales and Guadalupe Fur Seals Highlight Whale Watching Trips

September 29, 2023
Nomination Period Opens for Veterans of the Year Awards

Nomination Period Opens for Veterans of the Year Awards

September 29, 2023
City Opens New, Unique Playground at San Gorgonio Park

City Opens New, Unique Playground at San Gorgonio Park

September 28, 2023
CoastLines: Let Safety & Fun on E-bikes Coexist

Public Safety Committee Looks to Provide Traffic Safety Suggestions to Council

September 28, 2023
Next Post
Lockdown at San Clemente High Triggered by Social Media

Ready and Waiting: School Athletics Officials Continue to Prepare, Wait for State Guidance

Discussion about this post

No Result
View All Result

SC Times Daily
Get important news and updates delivered straight to your inbox. Sign up here.

Subscriptions
Don’t get the SC Times delivered to your home? Subscribe today.

Advertising
Get new customers and drive traffic to your business. Advertise with us.

Support Local Journalism
For less than the cost of a couple of cups of coffee a month, become an “Insider” member and continue to get “Local News You Can Use” from the only independently owned, dedicated local news organization in South Orange County.

Contribute today.

Picket Fence Media is a proud member of the SoCal Media Network.

  • Archive
  • Contact Us
  • Dana Point Times
  • The Capistrano Dispatch
  • Terms of Use
  • About Us

© 2023 Picket Fence Media

No Result
View All Result
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Home Improvement Guide 2023
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
    • WSL Rip Curl Guide 2023
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who

© 2023 Picket Fence Media