• Support
  • Advertise
  • Locations
  • Contact
Friday, June 9, 2023
No Result
View All Result
NEWSLETTERS
San Clemente Times
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
  • SC Guide
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
  • SC Guide
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who
No Result
View All Result
San Clemente Times
No Result
View All Result

San Clemente City Council Foreshadows Ban on Living Mascots

Staff by Staff
June 18, 2015 12:08PM - Updated on July 1, 2015 6:37PM
in EYE ON SC, News Headlines
San Clemente City Council Foreshadows Ban on Living Mascots

A living mascot with Liberty Tax Service in San Clemente waves at passersby in Statue of Liberty garb in this April photo. The city of San Clemente is looking to amend a zoning ordinance what would prohibit this kind of advertising on public right-of-way. Photo: Courtesy Liberty Tax Service in San Clemente

0
SHARES
Share on FacebookShare on Twitter

Informal Opinion From Council Unanimously Against Living Mascots 

A living mascot with Liberty Tax Service in San Clemente waves at passersby in Statue of Liberty garb in this April photo. The city of San Clemente is looking to amend a zoning ordinance what would prohibit this kind of advertising on public right-of-way. Photo: Courtesy Liberty Tax Service in San Clemente
A living mascot with Liberty Tax Service in San Clemente waves at passersby in Statue of Liberty garb in this April photo. The city of San Clemente is looking to amend a zoning ordinance what would prohibit this kind of advertising on public right-of-way. Photo: Courtesy Liberty Tax Service in San Clemente

By Eric Heinz 

In the first reading of an ordinance that would amend the city’s sign laws to outlaw “living mascots,” employees who dress up or perform as a way of advertising, on public land, San Clemente City Council members all said they would vote in favor of the ban.

The ordinance went through its first reading during Tuesday night’s meeting, and five representatives of Liberty Tax Service spoke out against the proposed law. The business has a person dress up like the Statue of Liberty, the business’ mascot, to bring attention to itself.

Council members said they were concerned about how mascots could be interpreted as a sign and that sign would be not only infringing on the city’s right-of-way but blocking other signs. A key element of the ban council members pointed to was public safety issues.

Councilwoman Kathy Ward, who introduced the ordinance, said the mascots are a blatant contribution to distracted driving.

Brenda Yecke, a Liberty Tax Service branch owner, said she thinks banning the mascot is a limitation on free speech and would deter future businesses with similar advertising methods from coming to San Clemente.

In April, the city’s Planning Commission reviewed the ordinance and approved it for City Council’s consideration.

In order to get the first mascot approved initially, as the form of advertising was out of compliance when the business first started using it, Mayor Chris Hamm alluded to Liberty Tax Service altering their mascot in order to comply with the city’s law.

City Council will read the ordinance at least two more times before it is adopted or rejected. Liberty Tax Service representatives said most of their foot traffic is referenced to seeing the living mascot waving at passersby. Although Liberty Tax Service was the only business represented during Tuesday’s meeting, Hamm said he has seen other living mascots advertising while dressed as slices of pizza or sub-sandwiches in the city.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Tags: AdvertisingCity CouncilGovernmentLiberty Tax ServiceLiving MascotsOrgdinanceRight-of-WaySan ClementeSignsZoning
ShareTweetPin
Staff

Staff

Related Posts

The Happening Club Promotes Socialization for Adults with Disabilities

The Happening Club Promotes Socialization for Adults with Disabilities

June 8, 2023
Falling Debris from Casa Romantica Prompts Train Service Suspension Through San Clemente

Metrolink Announces Resumption of Freight Service Through San Clemente

June 8, 2023
San Clemente High School Girls Athlete of the Year: Emma Massamiri

San Clemente High School Girls Athlete of the Year: Emma Massamiri

June 8, 2023
San Clemente High School Girls Athlete of the Year: Emma Massamiri

San Clemente High School Boys Athlete of the Year: Juan Chantaca

June 8, 2023
Next Post
Triton Report: By the Numbers

Triton Report: By the Numbers

Discussion about this post

No Result
View All Result

SC Times Daily
Get important news and updates delivered straight to your inbox. Sign up here.

Subscriptions
Don’t get the SC Times delivered to your home? Subscribe today.

Advertising
Get new customers and drive traffic to your business. Advertise with us.

Support Local Journalism
For less than the cost of a couple of cups of coffee a month, become an “Insider” member and continue to get “Local News You Can Use” from the only independently owned, dedicated local news organization in South Orange County.

Contribute today.

Picket Fence Media is a proud member of the SoCal Media Network.

  • Archive
  • Contact Us
  • Dana Point Times
  • The Capistrano Dispatch
  • Terms of Use
  • About Us

© 2023 Picket Fence Media

No Result
View All Result
  • Calendar
    • Event Calendar
    • Submit an Event
  • Sections
    • Eye on SC
    • Soapbox
      • Submit a Letter
    • Getting Out
    • SC Living
    • Sports & Outdoors
    • SC Surf
    • Dana Point Times
    • Capistrano Dispatch
  • Digital Edition
  • Best of SC
  • Explore SC
  • Legals & Classifieds
    • Locals Only Business Directory
    • Classifieds
    • Submit a Classified
    • Obituaries
    • Announcements
    • Submit an Announcement
    • Legal & Public Notice Advertising
  • Special Publications
    • A New You
    • Aging Well – For the Young at Heart
    • Best of San Clemente
    • Crib to College
    • Festival of Whales Event Program
    • Go See Do
    • Good Eats
    • Graduation Special
    • Holiday Happenings & Gift Guide
    • Money Matters
    • San Clemente Trolley Route Map
    • Summer Camp Guide
    • Swallows Day Parade & Mercado Event Guide
    • The Green Issue
    • Triton Football Preview
  • SC Guide
  • Real Estate
    • South County Real Estate Guide
    • Real Estate – Who’s Who

© 2023 Picket Fence Media