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Susie Lantz

By Susie Lantz

When you’re visiting or moving to a new place, do you feel a bit lost? How do you know where to eat, what to do or how to connect?

The San Clemente Chamber of Commerce has helped thousands of individuals to become familiar with San Clemente and shift from “totally lost” to “totally in-the-know.”

For many years, the Chamber has produced an annual printed and digital resource guide. This guide serves to familiarize San Clemente visitors and residents alike with our hundreds of business members and organizations; it provides facts that spotlight just about everything you want to know about our city.

As one can imagine, the pooling of this information is a massive endeavor. And the production of a 50-page comprehensive directory is quite the undertaking for a small, but mighty, Chamber of Commerce staff.

With most of the Chamber’s major events canceled this year due to COVID-19, we were afforded the opportunity to “get creative” and to consider a new directory format and publisher for 2021 and beyond. Thankfully, our new publisher, as it turns out, was right here in our own backyard.

The San Clemente Chamber of Commerce is pleased to announce that we have selected a seasoned publishing partner to produce our new and improved annual directory, Explore San Clemente. And that partner is undoubtedly your favorite source of weekly local news—the news that you are reading at this very moment— that of Picket Fence Media.

For nearly 15 years, Picket Fence Media has provided outstanding weekly local news coverage in San Clemente with the San Clemente Times, in Dana Point with the Dana Point Times and in San Juan Capistrano with The Capistrano Dispatch.

Additionally, they publish the destination guides for both the Dana Point and San Juan Capistrano Chambers of Commerce.

Picket Fence Media’s publications have long been admired by readers because of their excellent, timely and unbiased reporting, thoughtfully designed layouts, professional photography, and, most importantly, PFM’s commitment to ethical publishing. They are truly a business run by locals, for locals.

Five thousand copies of Explore San Clemente will distribute in April of 2021. Detailed planning is already underway; the Chamber staff and PFM are currently working on design and editorial themes that are sure to impress visitors, residents and information-seekers throughout the community.   

Advertising in the new Chamber directory will be led by Picket Fence Media’s Associate Publisher, Lauralyn Loynes, with ad opportunities available to both Chamber members and non-members. Chamber members will receive excellent pricing incentives. The publication will also be available digitally, via the Chamber’s and San Clemente Times’ websites.

To be the first to receive information about advertising in Explore San Clemente, please contact Lauralyn at or 949.388.7700, ext. 102. For San Clemente Chamber of Commerce membership information, contact me at

We look forward to delivering you this beautiful and comprehensive guide in 2021, and for many years to come.

After all, every day is a good day to Explore San Clemente.

Susie Lantz is the membership director for the San Clemente Chamber of Commerce, and works alongside Arlen Flores, director of Operations, and Joey Brett in Customer Relations. Susie joined the Chamber in 2019, after having spent several years working in advertising and marketing with the San Clemente Times, where she remains a loyal supporter of local media and the Picket Fence Media family.

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