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Julie Heinze

By Julie Heinze

The SCDBA is catching its breath after the 26th annual San Clemente Car Show, during which 250 classic beauties rolled into downtown, eliciting oohs and aahs from thousands of spectators young and old.

On the hot, humid day, pups were seen lapping up cold water at Fido’s Fill-Up Station, sponsored by Three Dog Bakery. Downtown retailer Mikii’s On Del Mar reported a spectacular day of sales and new customers.

TaxPro+, TaxPros+Investing, and San Clemente Estate Law joined the fun with their busy games booth—and gathering many new contacts. We love to see businesses using downtown events to creatively boost their customer base!

Mayor Pro Tem Chris Duncan and his family capped off a great day by presenting trophies to 14 enthusiastic winners. Thanks to the many local businesses sponsoring this popular event—the spirit of partnership is strong in San Clemente. See the sponsors list at

The SCDBA Village Art Faire returns on Oct. 1, to the shady lawns of the San Clemente Library

Just a few of the talented artists you’ll meet are Larry Beard, an award-winning ocean photographer (Instagram @LarryBeard); driftwood artist and San Clemente local Rich Powers (@sanclementedriftwoodart); and sea glass-inspired, hand-crafted jeweler Karen Androski of Wave Girl Designs (@wavegirldesigns).

Find details at Hop the trolley on Oct. 1, to stroll the next Village Art Faire, then head up the street to your favorite downtown shops and eateries.

Join us at Pronto Italian Deli for a fun, fall happy hour!

Pronto Italian Deli at 221 Avenida Del Mar will host SCDBA’s next Sip&Social Happy Hour on Oct. 13 from 5-7 p.m. All are welcome to sip, snack, mix and mingle! (Free to SCDBA Members, future members are warmly welcomed and asked to donate $10 at, or at the door) We sure hope you’ll join us!

Spooky news! SCDBA’s Treat Street is happening on Oct. 22 from 4-7 p.m.

Costumed kids of all ages are invited to trick-or-treat at downtown businesses. A purple balloon outside signals a fun-loving business that is giving out candy.

Last year, the sidewalks were filled with ghosts and goblins, spiders and superheroes—a frightfully fun downtown evening and—who knows—maybe you’ll stumble upon a shop you hadn’t noticed before.

Shopkeepers, sign up to participate at and receive a free purple balloon.

‘Puttin’ on the Glitz’ lights up downtown on Dec. 3

Less than three months away is the festive downtown “Puttin’ on the Glitz,”, part of the City of San Clemente’s “Santa’s Village by the Sea.” Mark your calendar for Dec. 3 from 5-9 p.m. You’ll enjoy live music, carolers, and games—with merchants open late for holiday shopping all along Avenida Del Mar.

The “Glitz” will be a night for local talent to shine, as Triton cheer and dance teams will perform, and talented musicians in the Community Outreach Alliance (COA) Music program will be rocking their stage at the top of the street.

So, throw on a festive scarf and come share a San Clemente holiday tradition with friends and neighbors. 

“Glitz” is a great night to get marketing exposure. Retailers, services, clubs, and nonprofits are invited to reserve “Glitz” vendor booths at—where those interested can also find sponsor opportunities.

We believe a connected community is a thriving community, and we invite businesses and nonprofits to join the SCDBA in support of a strong downtown—the cultural and commercial heart of San Clemente.

Learn about the many benefits of SCDBA membership and sign up at We’re always ready to talk at

Julie Heinze is Director of the SCDBA and designer at Julie Heinze Design.

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