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Chris Aitken

By Chris Aitken

With the most recent shutdown, the Downtown Business Association is committed as ever to the support of our local small businesses as we enter perhaps our toughest challenge to date.

San Clemente, we are asking you to shop and dine “local” in the support of our small businesses in this typically slowest time for our businesses, the winter season. 

In that regard, the DBA has collaborated in various initiatives to assist our small businesses and also enhance the downtown experience for our community.

First, the DBA has led and partnered with the city of San Clemente, and the San Clemente Chamber of Commerce to bring a new program entitled “Shop San Clemente First!” This online program, found at, allows all our local businesses to feature their specials and offer their gift cards, which make perfect presents during the holiday season.

Second, the Downtown Business Association, with gratitude to the city, has brought back the beloved Village Art Faire to Downtown San Clemente. For health and safety reasons, the Village Art Faire has been brought back to the Community Center parking lot on the first and third Saturdays of each month.

The Village Art Faire provides a healthy outdoor environment for our local artists to exhibit their creations. Come see us at our next show this Saturday, Dec. 5, starting at 9 a.m. and ending at 3 p.m.

Third, the DBA is exploring, with the city, a pilot program to allow local restaurants to provide holiday offerings in the bulb-outs on Del Mar. For more information about this program, please contact us at

Finally, we continue to support our local restaurants downtown, and throughout San Clemente, in their outdoor operations, which will be presently available until at minimum June of 2021. Many restaurants are expanding their outdoor offerings with heating equipment and lighting.

As the trees are already lighted throughout the downtown area, come and visit your local favorite dining spots in a very experiential atmosphere this holiday season.

On behalf of the San Clemente Downtown Business Association, we wish you and your families all the best during this holiday season. Shop and dine local, and see you downtown!

Chris Aitken is the chairman of the Board of the San Clemente Downtown Business Association. Chris is also involved with two businesses in the downtown area, including being the co-owner of H.H. Cotton’s restaurant and a partner of the personal injury law firm Aitken Aitken Cohn.

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